CHLITINA Holding Limited (CHLITINA-KY) is aligning its operations with the growing demand in the premium anti-aging market, while actively responding to the rise of new retail and evolving consumer behaviors. In addition to launching multiple new products, the company is strengthening its live commerce strategy through official livestreams, in-house broadcasting teams, and collaborations with key opinion leaders (KOLs) to boost product visibility and conversion. In 2025, CHLITINA aims to drive growth by expanding its brand portfolio, introducing new products, and acquiring new customers. With supportive policies under China’s “seeking progress while maintaining stability” approach, the company expects revenue to grow steadily, achieving its goal of quarter-over-quarter improvement.
CHLITINA is currently advancing a comprehensive upgrade across product development and service experience. It has partnered with biotech companies such as PlexBio and Ever Supreme in Taiwan to co-create new value. To address the premium anti-aging segment, CHLITINA has launched the “Yuyan Active Extract Series,” featuring a world-first deer embryo extract combined with regenerative medicine and stem cell technology. These products are now available at CHLITINA franchise locations in its core markets. Alongside this, the company has also rolled out the “Crystal White Spot-Correcting Series,” which boasts certified whitening and dark spot-reducing benefits with five-in-one efficacy, as well as a new whitening sunscreen. These offerings target the summer season and younger mature consumers, driving the brand’s portfolio toward high-barrier, high-value categories.
In response to the new retail wave and shifts in consumer behavior, CHLITINA has established its flagship e-commerce presence for the HOME SPA brand on platforms such as Douyin and Tmall. It has also implemented an integrated CRM strategy to manage member relationships and unify public and private domain traffic. The company’s livestream commerce strategy has led to strong sales across multiple channels. Notably, its popular “Cleansing Cream” ranked fourth on Douyin’s beauty product bestseller list, helping elevate the product into a hero item and drive conversion rates.
At the end of last year, CHLITINA fully implemented its proprietary “StorePro” digital store management platform, a data-driven system that marks a key upgrade in group-level management. This transition—from a people-centered operation to a data-centered network—is expected to improve store revenue stability and increase customer repurchase rates, according to the company’s internal estimates.
Looking ahead to 2025, CHLITINA will continue to focus on brand expansion, product innovation, and customer acquisition. Operational priorities will center around new product R&D and improving cost-efficiency. With China’s ongoing urbanization and rising disposable income, the company sees strong potential in the beauty and wellness sector. It expects to maintain a healthy growth trajectory and achieve its target of stronger performance with each successive quarter.
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