SHUI-MU International is repositioning its retail business from traditional “shoe selling” toward “Retail as a Service (RaaS),” anchored by two major growth pillars—health promotion and better living. At its investor conference on the 3rd, the company emphasized that future operations will center on member-driven OMO and D2C models, with data driving all business decisions. Its goal is to transform stores into community-based health and lifestyle service hubs, rather than single-category retail outlets.

In the health segment, SHUI-MU International has built a foot health database encompassing gait, cadence, and other biomechanical data, totaling more than 500,000 records. Through its “SHUI-MU Foot & Health Clinic,” the company provides foot health checks, dynamic plantar pressure analysis, and corrective programs, targeting prevention of conditions such as diabetic foot. It has also signed MOUs with Wanfang Hospital and Chi Mei Medical Center to integrate clinical resources with service offerings.

The company launched its “FootScan 3.0” system, which it says has attracted interest from domestic and overseas institutions. On the retail operations side, SHUI-MU will integrate CDP (customer data platform) and PDP (product detail page) to strengthen product–member data connectivity, and apply AI for demand forecasting, efficiency optimization, and workforce planning to enhance average ticket size and gross margin structure.

Looking ahead, SHUI-MU plans to expand into “Mobility Care Industry Alliance” initiatives and research collaborations, with the aim of increasing the proportion of high-margin services. However, the company noted that the success of this transformation will depend on factors such as medical regulatory requirements and professional staffing needs, hardware and system investment costs, data security and privacy considerations, and validation of the RaaS model in terms of store density and customer acquisition effectiveness.

For the first half of the year, SHUI-MU International reported revenue of NT$566 million, up 4.42% year-on-year, with an operating loss of NT$31 million and a net loss of NT$33 million, resulting in EPS of -NT$0.49, widening from the same period last year. Third-quarter revenue was NT$258 million, down 2.63% quarter-on-quarter and 4.12% year-on-year. Cumulative revenue for the first three quarters reached NT$824 million, up 0.88% year-on-year.

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