Beauty channel operator Luo Lih-Fen Holding (羅麗芬-KY) saw simultaneous growth across its three major sales channels in the first half of the year, driving a sharp rebound in Q2 profitability. Gross margin jumped to 69.61%, up 6 percentage points year-on-year and 9 percentage points quarter-on-quarter, boosting core earnings. Earnings per share (EPS) reached NT$1.38, the highest in 18 quarters. Looking ahead, the company is targeting e-commerce demand during the “Double 11” shopping season, launching three new products under its namesake skincare brand in Q4. Combined with the opening of more community-based stores and seasonal demand in the second half, operations are expected to outperform the first half.
Luo Lih-Fen’s revenue structure comes from two major channels and three key segments. Its professional beauty line continues steady growth, serving 5,000–6,000 mid- to large-scale beauty salons across mainland China. Its CS mass-market line, which covers over 2,000 smaller boutique salons, caters to everyday skincare needs and saw a significant boost in Q2 sales, with strong franchisee sign-ups. Another channel is its self-operated Shuangmei (Double Beauty) chain, which has expanded across Taiwan and mainland China, combining direct operation and franchising. With new customer acquisition and repeat purchases from high-end clients, performance remains solid. Future expansion will focus on smaller community stores, with an online-offline dual-channel strategy to expand its customer base, improve service density, and increase customer reach.
The e-commerce channel, set to expand aggressively in Q4, will feature the new medical-research-based skincare brand LUO LIH FEN, targeting end consumers directly. This channel is expected to post the fastest growth, complementing offline experience stores to boost conversion rates. The company plans to launch its third new product in Q4 and three more next year, with heavy marketing campaigns during Double 11 and Double 12 shopping festivals, aiming for RMB 30 million in sales in Q4 alone.
In Q2, revenue reached NT$348 million, up 40% from Q1 and roughly flat year-on-year. Gross margin surged to 69.61%, up 6 percentage points from a year earlier and 9 points from the prior quarter. This drove operating profit up 20% year-on-year and more than doubled compared with Q1. Net profit after tax came to NT$65.54 million, rising 42% year-on-year and 1.39 times quarter-on-quarter, with EPS at NT$1.38 — the highest since 2020. For the first half of 2025, net profit after tax totaled NT$92.87 million, with EPS at NT$1.96.
With new product launches across both Taiwan and mainland China, rapid e-commerce expansion, and the traditional second-half peak season, Luo Lih-Fen expects its operations to strengthen further in the remainder of the year.
Resource: 羅麗芬-KY Q2毛利率跳，EPS 1.38元創18季高，三大通路並進H2營運看俏
